The Real Estate Industry Overflowedwith Agents

Business.

Realtors struggle to stand out to home buyers - with the commerce departmentstating that sales of new homesare the lowestsince 1995, and with existing home sales plummeting 6% , it becomes increasinglyneeded for realtors to find innovative waysof reaching homebuyers. During real estate' s top years( 2002 to 2004) many were pulled to thehigh sales volumes and incredibleprice gains in the housing market, and they went in to get their real estate license. Often, they simply give up, not knowing which way to turn to avoidstarvation for themselves and their household.

Memberships to the National Association of Realtors rocketed. - but with the slumpingof the market, when sales have to be divided up amongmany, it becomes a problemto make a living. The real estate industry overflowedwith agents. Newerrealtors with no experience likethose in the businessfor a long timehave turned gloomyas sales drop. A boom inforeclosures are also affecting the industry, with a floodof homes suddenly up for sale at incredibly reducedprices. They begin to look elsewhere for other sources of income, even new employment.

Foreclosure bus tours are popular now, with homebuyers now being able to visit many availableproperties in a few hours. - it is a time of modern technology, and some companies, after all are strivingto set the pace for success in using technology to the utmost - companies like broadcaster media. So agentsmust locateother options, resorting to more innovative methods thanlisting on the Internetand email promotions and calling clients on the phone. The contestis especiallyfuriousnow, with fewerhomes selling versus the large number ofagents in the real estate game. Many of these agents have a great list of buyers, have greatnegotiatingskillsand can offer the homebuyer the bestadvice and pricing. The long - timereal estate agenthas upper handbecause of his experience.

They succeedby possessinga good understanding of their customers and the current market. - google and craigslist have been competing with the standard markets, giving millions a place to find homes for sale. It' s the weakthat often drop out, as they can' t compete. When Google can have over 85 million visitors a month, this takes the traffic away from other advertising outlets. How can realtors succeed in this situation? And this is in addition to a constant increase in real estate listing sites and discount brokers appearing on the Internet.

It takes thinking out of the box when it comes to exposure. - new mobile technology is one option for major exposure and resulting in more sales. It is the innovative and future - thinking realtors who will get the prize at the end of the race. One company is using this breakthrough technology - a company called BroadcasterMedia, and they are alteringthe way realtors advertise to their prospects. Using this incredibly effective technology, Broadcaster Media allowsrealtors to connect updirectly with their customers, increasing the number of quality leads and thus sales. They have created a way to reachhomebuyers with the simple system of a Short Message Service or SMS.

An agent needs to stand out from the competition, and Broadcaster has enabled them to do just that, by delivering home information, real estate displays and virtual toursright on a prospect' smobile phone. - he can send all information to the customervia the person' s mobile phone, or list the sms code on the for sale sign. If a customeris out viewingproperties, and needs more information on one they are visiting, the agent won' t even have to be there in person. With the ability to be there at all times, a realtor can, in any location closethe sale, increase his business and vitally, stand out from others as he climbs the ladder of success.